Short-form videos have changed the way brands connect with audiences. YouTube Shorts, in particular, have become a powerful tool for businesses to build awareness, showcase products, and engage customers in seconds. But creating high-quality Shorts doesn’t have to be complicated. With the right YouTube Shorts maker, you can turn simple ideas into professional-looking videos in minutes.
Here are nine of the best tools that can help boost your business marketing — starting with the most intuitive and AI-driven option.
1. Invideo – The Smart Way to Create YouTube Shorts
If you want speed and creativity without the learning curve, start with Invideo, an all-in-one platform built for creators and marketers. With its text-to-video capability, you can simply type a prompt like “15-second brand intro for a coffee shop” — and it instantly builds your Short: script, visuals, captions, voice, and background music included. You can easily refine your video by swapping scenes, changing text, or adjusting the tone through simple text commands. This makes it perfect for small businesses, agencies, and content creators who want to post regularly without spending hours editing. As a top YouTube Shorts maker, Invideo offers all the features you need to create professional Shorts effortlessly.
Additionally, if you’re looking for a free AI video maker app that’s both easy to use and packed with powerful features, Invideo is the ideal choice. Best for: business owners, marketers, and creators looking to produce engaging Shorts at scale.
2. Kapwing
Kapwing is a great browser-based YouTube Shorts maker for collaborative teams. It offers smart resizing, subtitle generation, and background removal features — all in one dashboard. Businesses love it for quick social media content creation, especially when multiple team members are involved.
Best for: teams that create and edit content together online.
3. Animoto
Animoto helps businesses create short videos using drag-and-drop tools. You can pick a layout, add your clips, and adjust text animations to match your brand’s tone. It’s simple enough for beginners but flexible enough for small agencies looking to produce multiple Shorts at once.
Best for: small business owners new to video creation.
4. Clipchamp
Clipchamp, now part of Microsoft, offers a smooth editing experience with built-in templates, audio libraries, and auto-captioning tools. You can resize your videos instantly to YouTube Shorts format and even record directly through your webcam or phone.
Best for: creators who prefer a desktop-based workflow with cloud backup.
5. Pictory
Pictory turns your scripts, blogs, or long videos into Shorts automatically. For businesses that publish content regularly, this tool helps repurpose it into bite-sized videos for YouTube or social media — saving tons of time.
Best for: brands repurposing blogs and webinars into video content.
6. Lumen5
Lumen5 converts text or blog posts into visually engaging short videos. Its AI chooses visuals, music, and transitions to match your message. It’s a good fit for marketers who want to create quick explainer Shorts or product highlights without technical editing skills.
Best for: marketers focusing on storytelling and thought leadership.
7. Descript
Descript is known for its text-based editing — you can edit your Shorts by simply editing words on a screen. It also offers voice cloning and overdub features, making it easy to fix or polish videos without re-recording.
Best for: podcasters and educators repurposing spoken content into Shorts.
8. FlexClip
FlexClip is an online Shorts maker that offers ready-to-use transitions, filters, and motion graphics. Businesses can use it to make product teasers, client testimonials, or quick tips in the vertical Shorts format.
Best for: brands wanting fast, simple marketing videos.
9. Biteable
Biteable focuses on animated marketing videos and short explainers. Its clean templates and fun animation styles make it ideal for explaining services or sharing updates in a visually catchy way.
Best for: startups and agencies promoting services or campaigns.
Final Thoughts
Short-form video is no longer optional in marketing — it’s essential. Whether you’re introducing a new product, showing behind-the-scenes clips, or explaining a service, YouTube Shorts can boost visibility and engagement.
Among all the tools listed, Invideo stands out for its automation, flexibility, and ability to create professional Shorts from simple text prompts. If your goal is to post more videos faster and build brand momentum, starting with Invideo is the smartest move.
